Story behind

The project has been initiated by Armenia Art Fair.
Armenia Art Fair was established in 2016 to address the issue of visibility for Armenian and regional contemporary art and to contribute to raising the profile of Armenia and Armenian culture.
To achieve its goals, it has organized three editions of Armenia Art Fair (in 2018, 2019, and 2021) and has implemented educational and cultural activities and publications.
The proposed project seeks to rediscover and reintegrate Armenian Modern and Contemporary art into the broader international cultural dialogue.

Project Goal

To produce a strong reassessment of the current and future reputation of practitioners of Armenian modern and contemporary art and the aesthetic and economic value of their work.
To reintegrate  and contextualize  Armenian Modern and Contemporary art into the broader international art ecosystem.
To promote Armenian Modern and Contemporary Art to an international audience, and establish a successful and recognizable brand for Armenian Art.

Activities

The project will encompass various activities, including research, presentations, talks, conferences, and workshops. It will also involve publishing catalogues and monographs on specific aspects and periods of Armenian art.
Furthermore, the project will organize exhibitions of contemporary Armenian artists and a retrospective exhibition of Armenian modern and contemporary art.
Additionally, it will focus on the digital component, involving the digitalization of Armenian art, promotion campaigns, website development, online catalogues, and more.